Nutanix Partners with Avid Technology to Deliver Industry-First Hyperconverged Platform for Media and Entertainment Industry

Nutanix has announced that Nutanix hyperconverged infrastructure (HCI) software has been certified to run with Avid Media Composer video editing software and the Avid MediaCentral media collaboration platform. Nutanix is the first HCI-powered private cloud solution to be certified for Avid technology products, offering a fully integrated solution for any Avid environment with the hardware platform of choice, built-in hypervisor, and one-click management.

Nutanix is a trusted partner for the media and entertainment industry, helping content providers transform their businesses by increasing engagement with faster content delivery, especially at a time when end users are looking to access digital entertainment and content more than ever. Nutanix cloud software enables customers to increase cross-channel engagement, empower content creators, drive operating efficiency, and improve decision-making that’s uniform across all functions and locations.

“Media companies are facing a wide range of challenges today to ensure post production teams have immediate access to workflows and can collaborate with teams across the globe to accelerate the pace of production”. “Nutanix helps deliver these capabilities in a user-friendly solution that is not only scalable and powerful but also easy to deploy and maintain to deliver a simplified approach to adopting virtualization and hybrid cloud models.”

said Tim Claman, Chief Technology Officer at Avid

Avid Technology is a leading software provider in the media and entertainment industry, Avid delivers one of the most open and efficient media platforms, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s customer community uses the company’s comprehensive tools and workflow solutions to create, distribute, and monetize media globally.

Many media and entertainment organizations lack the resources to support tiered virtualization models with multiple management interfaces and complex design, making HCI an ideal solution. Nutanix accelerates this transformation with: 

• A single platform for applications. Nutanix supports application needs across customers’ workflows — from virtual desktops, to asset management, to transcoding to analytics — on a single, integrated platform.
• Greater operational efficiency and integration. By reducing IT complexity and simplifying management, Nutanix helps significantly reduce barriers to productivity, enabling teams to focus attention on innovation and smoother content delivery.
• Storing and securing digital content. Because security is designed in Nutanix’s HCI platform, rather than bolted on, digital assets remain more secure with less effort. This helps enable customers to access media assets in a seamless way. 

“Customers in the media and entertainment industry are looking for an IT infrastructure that enables increased customer engagement and faster content delivery, and the joint solution between Avid Technology and Nutanix offers just that”.“This collaboration offers companies a multi-cloud solution to easily support business-critical apps in the industry while providing a platform that is simple, flexible, and powerful.”

said Tarkan Maner, Chief Commercial Officer at Nutanix

Avid Technology has a reputation for delivering innovation that provides advantages to every participant in media and entertainment. With Avid, their customers modernize their workflows, standardize their infrastructure, optimize their operations and maximize the value of their content their technology has earned us some thrilling recognition along the way, including two Oscars, a Grammy and 16 Emmys.

Their creative tools, platforms and solutions are used by the best and most celebrated media professionals and artists to create their award-winning films, videos, music recordings, TV shows, news broadcasts and live concerts.

At the 2018 Academy Awards, every winner and nominee for film editing, sound editing, sound mixing, and original score was an Avid user. And for the 2017 Primetime Emmy Awards, every winner and nominee in the Outstanding Single-Camera Picture Editing for a Drama Series category and the Outstanding Sound Mixing for a Comedy or Drama Series category all used Avid.

To learn more about how Nutanix can help enable digital transformation in the media and entertainment industry, please visit: nutanix.com/media-entertainment.