Citrix launches new Trade-up to XenDesktop program provides XenApp customers with special savings for trading up to the industry standard in desktop virtualization!
Citrix XenDesktop. Customers who trade up to XenDesktop keep all of the great functionality they are accustomed to with XenApp, and add new, powerful virtual desktop technology.

XenApp customers can trade up their licenses now, continue to deliver on-demand applications as they always have and add virtual desktops at their own pace. The new Trade-up to XenDesktop program is not a limited time offer or promotion. It is a standard upgrade program for XenApp customers and it includes options for customers to add desktop virtualization to XenApp AND expand their desktop virtualization footprint—all at a fraction of the cost.

The program now has 4 Trade-Up levels, three of them are permanent!

Trade-up to XenDesktop Exchange XenApp licenses for XenDesktop licenses, with both 2-for-1 and 1-for-1 options. You can save more than 70 percent on XenDesktop.

Trade-up PLUS Trade up all your XenApp licenses and buy additional XenDesktop licenses to reach MORE users. You save 10 percent on the additional XenDesktop licenses.

Trade-up MAX Trade up all your XenApp licenses and buy additional XenDesktop licenses to reach ALL users. You save 35 percent on the additional XenDesktop licenses.

Trade-up RESTART XenApp customers with expired Subscription Advantage (SA) can also take advantage of all Trade-up offers and save $50 off expired SA Trade-up pricing. This promotion is available through 2011

Get more information here