IBM Cloud Creates New Video Services UnitMove positions IBM Cloud as a leading platform for digital video services as video becomes more pervasive and data rich.

IBM has announced it has acquired Ustream, Inc., a provider of cloud-based live video streaming services. The move will extend the IBM Cloud platform to help enterprise clients unlock the value of video, a rapidly-evolving digital media and data asset. Financial terms were not disclosed.

Ustream provides cloud-based video streaming to enterprises and broadcasters for everything from corporate keynotes to live music concerts. The company streams live and on-demand video to about 80 million viewers per month for customers such as NASA, Samsung, Facebook, Nike and The Discovery Channel.

Ustream joins the newly-formed IBM Cloud Video Services unit that combines assets from IBM’s R&D labs and strategic acquisitions. IBM will deliver a powerful portfolio of video services that spans open API development, digital and visual analytics, simplified management and consistent delivery across global industries.