Liquidware Labs Co-Founder Tyler Rohrer Presents “What You Don’t Know Could Kill Your Desktop Virtualization Project” at Interop New York

Liquidware Labs, the leader in desktop transformation solutions, today announced that company Co-Founder Tyler Rohrer will participate in the panel discussion titled “What You Don’t Know Could Kill Your Desktop Virtualization Project” at InterOp New York. VMware vExpert Jason Langone of MicroTech will also participate on the panel hosted by Barb Goldworm, Founder, President and Chief Analyst of FOCUS Consulting. Interop, the IT industry’s most comprehensive conference and expo, takes place October 3-7 at the Javits Center in New York City.

The “What You Don’t Know Could Kill Your Desktop Virtualization Project” session will present how the proper management of virtual desktop integration (VDI) projects properly can be daunting but is integral to the project’s success. The session also explores what organizations must know when implementing VDI to start the project on the right foot and how to avoid pitfalls that could jeopardize the success of the project.

Session Info

What: What You Don’t Know Could Kill Your Data Virtualization Project

Date: Thursday, October 6

Time: 2:00-3:00 p.m.

Place: Interop New York, Javits Center—Room 1E09

Presented by: Tyler Rohrer, Co-Founder, Liquidware Labs; Jason Langone, VMware vExpert, MicroTech; and Barb Goldworm, Founder, President and Chief Analyst, FOCUS Consulting

For more information on Interop New York, visit

“The session particularly delves into the challenge of runaway costs and how to avoid adding CAPEX and OPEX,” Rohrer said. “We will also take a close look at how to measure current input/output per second by user and by application.”

Other major VDI project aspects covered by the presentation:

  • Why storage sizing is so important
  • Evaluating persistent versus non-persistent desktops
  • Best practices for user-authored data stores
  • Ensuring a quality user environment


“Everyone knows that while VDI holds tremendous promise, the cost and complexity have caused many organizations to put VDI projects on hold,” Rohrer added. “Attendees of this session will return to their companies as the heroes who put VDI on the right track—certain of what they must assess and put in place to facilitate a strong ROI.”

About Liquidware Labs

Liquidware Labs™ is the leader in desktop transformation solutions for next-generation physical and virtual desktops, including VMware View, Citrix XenDesktop, and Microsoft Windows 7. The company’s Stratusphere™ and ProfileUnity™ solutions have been described by analysts as the industry’s first ‘On-Ramp to VDI,’ providing a complete methodology and software that enables organizations to decouple users and applications from the operating system and to cost-effectively plan, migrate, manage and validate the user experience for next-generation desktop infrastructure. Liquidware Labs products are VMware and Citrix certified, and are available through a global network of certified partners. Visit for further information.