Pano Logic Establishes New Standard for Zero Client Desktop Virtualization

Company Issues Industry Challenge: Prove You’re a Zero Client

MENLO PARK, CA – Pano Logic, the leader in zero client desktop virtualization (VDI), today transformed the landscape of endpoint computing by openly publishing its hardware specifications for the industry’s only true zero client device. Pano Logic unveiled its Zero Client Reference Architecture, proving there is absolutely no processor in its device, and challenged other vendors claiming to offer zero client solutions to publish their own specifications.

The Pano Logic reference architecture makes it clear that the company has developed a true zero client — an endpoint device for virtual desktop computing that contains absolutely no processors, no operating system, no memory, no drivers, no software and no moving parts. Pano Logic’s zero client devices are part of a comprehensive solution that completely eliminates endpoint device management, support and obsolescence. It dramatically reduces computing total cost of ownership by transferring 100% of the processing power and management requirements onto centralized servers. This represents a radical departure from highly complex and costly PCs and so-called thin client environments, including some vendor solutions currently being positioned as zero clients.

“Zero client desktop virtualization will radically transform desktop computing for IT management,” said John Kish, CEO of Pano Logic. “Yet, there is still considerable confusion within the marketplace about what ‘Zero Client’ really means, who offers them, and why they are so different from PC and thin client solutions. We are publishing our reference architecture to demonstrate the tremendous capacity of a zero client device that delivers a powerful end user experience while slashing the high cost and complexity of computing. We invite other zero client providers to do the same.”

Pano Logic also announced it will license its patent-pending Pano Direct and Pano Management software and connection broker technology to OEMs seeking to bring to market new zero client solutions based on its reference architecture. Pano Logic’s innovative, all-in-one solution allows companies to rapidly deploy zero client environments that extend the benefits of their existing virtualization infrastructures all the way to the desktop. Organizations in health care, education, government, manufacturing and hospitality, among others, are realizing a TCO savings of as much as 88 percent by deploying zero client environments. Pano Logic tripled its sales in 2009 and now has over 25,000 systems in production.

“Our doctors and health care workers need anytime, anywhere access to their desktops and patient information and that was not happening with PCs. Replacing PCs with Pano Logic zero clients improved our user experience, improved the speed of our endpoints, allowed us to instantly roll out new operating systems, and provided our users with a consistent user experience anytime, anywhere,” said Kane Edupuganti, director of IT Operations and Communications at New York’s St. Vincent’s Medical Center. “Centralizing the computing onto the servers and installing zero clients to connect users to computing resources slashed the amount of time and money we spend on support and maintenance, improved security because there’s nothing stored locally and because the devices use only 5 watts of power, we’re saving tremendous amounts of money annually on energy as well.”

“Computing is no longer about the equipment sitting in front of the end user. Pano Logic has developed the ideal endpoint device for desktop virtualization and we can now turn our attention toward furthering innovation throughout the infrastructure that hosts and delivers computing resources to end users, no matter where they happen to be,” Kish said. “Zero clients are the first step toward true cloud-based computing, for example. But while we innovators focus on the computing resources that will make ubiquitous computing one day a reality, businesses today can realize the tremendous savings in time, equipment and attention that replacing PCs and thin clients with zero clients delivers.”

The Zero Client Reference Architecture documentation can be found at For more information, contact

About Pano Logic

Founded in 2006, Pano Logic develops an integrated virtualization-based software and hardware solution that delivers a superior desktop computing experience. The company is privately held and backed by leading investment firms Foundation Capital, Goldman Sachs and Mayfield Fund. Pano Logic is headquartered in Menlo Park, California. For more information about Pano Logic, visit