Leader in Application Migration and Management Key Addition to Citrix Desktop Transformation Model

Barcelona, Spain – 10/26/2011 – Today, at Citrix Synergy, the conference where cloud computing, networking and virtualization meet, Citrix announced it has agreed to acquire App-DNA, a leader in application migration and management, and long-time Citrix partner. The acquisition is subject to customary closing conditions and is expected to close in the fourth quarter. App-DNA technology adds a significant component to the Citrix Desktop Transformation strategy aimed at helping customers speed deployments of desktop virtualization enterprise-wide. The App-DNA AppTitude product enables organizations to quickly and intelligently assess their application portfolio and migration plans. As part of the Citrix Desktop Transformation Model, this will give customers important information that will help them plan and more rapidly implement a strategy to deliver desktops and applications as a service to all users in the enterprise.

Anytime, Anywhere Access to Applications with Citrix Desktop Transformation Model

As the industry moves from the PC Era to the Cloud Era, virtual desktops are growing rapidly in popularity. The consumerization of IT, the proliferation of new and unique consumer devices and user demands for mobility are driving a need to deliver applications to users anywhere on any device. Citrix Receiver and Citrix CloudGateway combined with the market-leading Citrix XenDesktop answer this call for anytime, anywhere access by providing aggregation and control for Windows, web, SaaS applications and follow-me data to deliver virtual desktops and applications as a service to users anywhere.

Citrix helps speed the deployment of virtual desktops with the Desktop Transformation Model. Key enhancements and new tools for desktop transformation are being announced today at Citrix Synergy. (See related announcement)

The Citrix Desktop Transformation Model focuses on three distinct phases – assess, design and deploy – and help customers prioritize and map business objectives to users and projects to speed the roll-out of desktop virtualization enterprise-wide. The addition of App-DNA technology delivers the following customer benefits:

• Rapid Application Portfolio Analysis – The AppTitude platform performs an analysis of an organization’s application portfolio to determine any potential install and/or runtime issues associated with application migration. A report is generated that provides the assessment in easy to read red, amber, green format along with an effort calculator that provides project sizing in terms of effort, time and resources required to complete.
• Intelligent Application Remediation – AppTitude provides guidance to an organization for those applications that are determined to have potential compatibility issues. In many cases, the remediation can be provided directly via the AppTitude tools. Organizations now have a confirmed starting point for their migrations, as well as a path forward to ensure the success of the project.
• Automated Application Packaging – AppTitude enables organizations to rapidly deploy applications through automated packaging of applications in Microsoft Windows Installer (MSI), Microsoft App-V or Citrix XenApp formats.

Quote
Bob Schultz, Group Vice President and General Manager, Enterprise Desktops and Applications at Citrix
“Customers want to move to virtual desktops faster but often don’t know how to evolve their application portfolio. App-DNA provides customers a clear roadmap and the ability to automate the migration of their applications to new virtual environments. As part of a complete desktop transformation strategy with a proven methodology for deploying virtual desktops across all users, Citrix and App-DNA together help customers more quickly realize the business benefits and operating efficiencies of creating a virtual computing environment.”

Pricing and Availability
Pricing and availability from Citrix will be announced upon closing. At present, AppTitude continues to be available from App-DNA partners under its pricing.

SOURCE